About Me

My name is Aleksandar Jovanovic, a professional coach with over 15 years of experience in fitness, athletics, rugby, and tennis.

I began my coaching journey in 2008 after finishing my athletic career. Starting as an assistant coach in an athletics club in Serbia, I gained valuable experience under the guidance of my mentor, Goran Begovic. During that time, we significantly grew the club and achieved strong results across all categories.

Alongside my coaching work, I completed my education in pharmaceutical technology engineering, while also earning certifications as an athletics coach, fitness trainer, and later a licensed rugby coach.

My path into rugby started unexpectedly, but quickly turned into a passion. I played for clubs such as Car Lazar, Red Star Belgrade, and later Skåne Crusaders in Sweden, achieving strong results along the way.

In 2019, I moved to Sweden and continued my coaching career as a fitness trainer at Team Åkered. Shortly after, I discovered a passion for tennis, completed coaching education, and began working as a tennis coach as well.

One of the highlights of my coaching career was working as a fitness and physical conditioning coach with tennis player Matilda Mutavdzic. During her junior career, Matilda reached No. 4 in the Tennis Europe U14 rankings and achieved a career-high ITF Junior World Ranking of No. 12. She also reached the girls’ doubles final at the 2020 Australian Open Junior Championships, one of the four junior Grand Slam tournaments, and later achieved a career-high WTA singles ranking of No. 372.

Working with a player competing at the highest levels of international junior tennis gave me valuable experience in the physical demands of high-performance tennis. My work focused on the physical qualities essential for competitive performance, including speed, agility, explosive power, endurance, coordination, and efficient court movement.

Today, I combine knowledge and experience from multiple sports to provide a unique and effective training approach. My goal is to help clients improve strength, performance, and overall physical condition — whether they are beginners or professional athletes.